-1.png?width=225&height=80&name=erin%20logo%20(2)-1.png "Erin Wiggers")
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What I Do
FeaturedProjects
Product Strategy
Product-Led Growth for ProServe Agencies
I developed a product-led growth strategy that focuses on customer acquisition and revenue generation through innovation. By leveraging data analytics and customer insights, I optimized user engagement and aligned product developments with market opportunities. Through comprehensive market research and competitive analysis, I shaped a forward-thinking product roadmap that ensures customer satisfaction and long-term success.
Web Applications
Customer Portal & Storefront
Developed an advanced e-commerce storefront and customer portal, focusing on enhancing user experience and compliance. Key features included dynamic filtering and searching using HubDB data, a robust product comparison tool, and tailored product visibility based on provider settings and regulatory requirements. The project prioritized improving usability, increasing sales, and maintaining data security while delivering a personalized and efficient shopping experience for both patients and providers. These enhancements not only optimized the purchasing process but also ensured trust and compliance within the platform.
Product Strategy
Lead Product Strategy & Development
Led product strategy and development by managing a cross-functional team of designers, developers, and implementation specialists. Oversaw the creation of innovative internal tools and web application products that enhanced operational efficiency and user experience. Utilized agile methodologies to deliver high-quality software solutions on time and within budget.
Web Applications
Custom Community Events Calendar
Developed a dynamic and user-friendly Events Calendar customer portal leveraging HubSpot CMS and CRM capabilities. This project featured advanced event filtering and searching, user-specific event visibility based on permissions, and robust authentication mechanisms to cater to diverse user roles (guests, members, admins). The solution enhanced user engagement, streamlined event management, and ensured compliance with visibility rules, delivering a seamless experience across all devices.
Web Applications
Bespoke Application Tracking System
Developed a bespoke Application Tracking System using a completely custom HubSpot architecture to replace Salesforce. Engineered a scalable and efficient solution that streamlined data management, improved tracking capabilities, and increased overall productivity. Integrated advanced features to meet specific business needs and workflows.
Product Strategy
Scalable Components Across Platforms
Implemented scalable components across multiple platforms to maximize code reusability and efficiency. Focused on building modular and adaptable codebases that enhanced development speed and reduced redundancy. Ensured optimal performance and maintainability across various applications by adhering to best coding practices.
Projects
Professional Skills
MyTalents
HubL99%
Expertise in HubL, HubSpot's templating language, for developing custom modules, templates, and dynamic content within HubSpot CMS to enhance website functionality and user engagement.
JavaScript90%
Proficient in JavaScript programming for building interactive web applications, implementing responsive designs, and integrating with APIs to enhance front-end functionality.
HubSpot95%
Extensive experience with HubSpot's Marketing Hub, Sales Hub, and CRM for managing inbound marketing campaigns, lead generation, email marketing, and analytics to drive business growth.
Integrations80%
Experienced in developing and managing integrations between software platforms using RESTful APIs and webhooks to ensure seamless data synchronization and enhance system capabilities.
Documentation95%
Adept at creating comprehensive technical documentation, user manuals, and process flowcharts to support software development, facilitate user training, and ensure knowledge transfer.
Automation88%
Skilled in designing and implementing automation workflows using tools like HubSpot workflows, Make, and Zapier to streamline business processes, improve efficiency, and reduce manual tasks.
Artificial Intelligence82%
Knowledgeable in Artificial Intelligence and machine learning techniques for data analysis, predictive modeling, and implementing AI-driven solutions to optimize business processes.
Problem Solving98%
Strong problem-solving skills with a proven ability to analyze complex systems, identify root causes, and implement effective solutions to drive continuous improvement.
Leadership78%
Demonstrated leadership in managing cross-functional teams, guiding projects from initiation to completion, mentoring team members, and fostering a collaborative work environment.
Talents
Resume
MyStory
Education
Masters in Entertainment Business
Full Sail2012 - 2014
Graduated with a 3.8 GPA and completed a master’s thesis.
B.A. Biology & Psychology
University of Mississippi2006 - 2010
Graduated with a 4.0 GPA from the Sally McDonnell Barksdale Honors College..
Experience
Director of Technical Services
BridgeRev2022 - 2024
At BridgeRev, an Elite HubSpot Partner, I lead the development and execution of product strategies that align with company vision and client needs. Collaborating across engineering, design, marketing, and sales teams, I drive product success through scalable solutions and customer-centric prioritization. My role also involves presenting data-driven insights and market trends to clients, enabling them to unlock new business opportunities and optimize growth.
Technical Director
Aptitude 82022 - 2022
During my tenure at Aptitude 8, an Elite HubSpot partner, I led strategic partnerships to enhance product offerings and expand market reach. I managed cross-functional teams using Agile methodologies, ensuring projects were delivered on time and within budget. My expertise in analytics and data tools informed strategic decisions and improved product performance. I also prioritized team development, mentoring members to foster a culture of continuous improvement and innovation.
Director of Development
Impulse Creative2021 - 2022
At Elite HubSpot partner Impulse Creative, I was responsible for overseeing the strategy, design, and maintenance of HubSpot-based websites. I developed initiatives that converted website traffic into leads and sales, aligning web strategies with broader revenue objectives. I managed vendor relationships for web development projects and ensured cohesive branding through enhanced UX and design efforts. My leadership significantly improved mobile and desktop user experiences, contributing to overall business growth.
Web Development Manager
HIVE Strategy2020 - 2021
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Story